10.10.2023
Profilence joins The Connected Vehicle Systems Alliance (COVESA)
Involvement will help strengthen automotive infotainment systems

Detroit, MI, USA – October 10, 2023 – Profilence, the leading provider of software quality analytics solutions and services for automotive, medical, and smart devices, has joined The Connected Vehicle Systems Alliance (COVESA). The company looks forward to adopting and embracing COVESA standards and contributing its vast software expertise to various COVESA groups to advance software-defined vehicles.
COVESA, formerly known as the GENIVI Alliance, has a long history of enabling collaboration and innovation in the mobility ecosystem, which includes automotive OEMs, Tier 1 suppliers, and technology providers. Its work has resulted in specifications such as Vehicle Signal Specification (VSS), a syntax and a catalog for vehicle signals; initiatives to standardize automotive Android OS application framework independent of Google services; and other projects contributing to a great vehicle experience for drivers and passengers.
With roots in the smartphone industry, Profilence has helped various medical and smart device vendors enhance the long-term software stability and performance of their products since 2014. It does this with proven Quality Assurance (QA) technology and services that discovers hard-to-find defects and their root causes; issues that typically go unnoticed in traditional QA processes and may only be found after products are released to end-users.
With the complexity of software in vehicles increasing fast, Profilence entered the automotive market in 2022 and has helped OEMs and suppliers of Android Automotive infotainment systems such as HaleyTek make their software assets more robust. The company is joining COVESA to enable deeper integration with automotive ecosystems.
“More than a decade ago, the mobile phone industry went through a major transition from proprietary in-house feature phone SW architectures to open operating systems such as Android,” says Tero Aaltonen, Chief Business Development Officer of Profilence. “There is a similar transition happening in the automotive sector today. Contributing our experience and knowledge of the mobile industry’s transition to various COVESA groups will help make the automotive sector’s shift to software-defined vehicles smoother. At the same time, we aim to further lower integration barriers for Profilence QA solutions by actively adopting the standards created by COVESA."
“We are happy to welcome Profilence as a member of our open, global COVESA community,” said Steve Crumb, Executive Director at COVESA. “The automotive industry can only benefit from having a broad spectrum of companies working jointly to advance software-defined vehicles. Profilence brings extensive experience in software quality analytics solutions and services, and we look forward to their contributions to advancing our mission of accelerating the full potential of connected vehicles.”
About Profilence
Profilence is a pioneer in advanced software quality assurance solutions and services for automotive, medical, and smart devices. Based in Finland and working with customers worldwide, their patented QA platform and expertise have accelerated the development of dozens of products and prevented critical software issues from reaching end users. For more information and registration for the company newsletter, please visit www.profilence.com.
About COVESA
The Connected Vehicle Systems Alliance (COVESA), formerly known as the GENIVI Alliance, is a global, member-driven alliance focused on the development of open standards and technologies that accelerate innovation for connected vehicle systems, resulting in a more diverse, sustainable and integrated mobility ecosystem. The Alliance provides its members with a global development community joining automotive software stakeholders with world-class developers in a collaborative environment, resulting in open source standards. To learn more about COVESA, visit www.covesa.global.
Media contacts
COVESA
Traci Renner
trenner@inventures.com
+1.714.496.2634
Profilence
Tero Aaltonen
tero.aaltonen@profilence.com
+358 44 255 3454
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